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On-Line | Direction© is an on-line surveying and reporting
service mainly offered to other market research companies and businesses
that have on-line customers or deal with the on-line communities.
With our experience and technical expertise we have developed unique
relationships at the software development stage with market research
software providers and can offer a variety of products and services
to match most surveying requirements. |
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On-Line | Direction© has been developed based
on experience and technical expertise obtained by creating or utilizing
technology based solutions to solve market research survey problems. |
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On-Line | Direction© uses state of the art industry strength
internet interviewing systems that allows questionnaire functions
such as randomization, inversion and complex filtering. This ultimately
minimizes the opportunity for mistakes to be made while also aiding
high quality data gathering. The systems we use also facilitate partial
interviews and allow respondents to pick up where they left off. |
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The underlying system for data gathering used by On-Line | Direction©
is used by some the largest market research companies in the world
and as such the supporting technical infrastructure is well tested,
reliable and capable for almost any on-line survey requirement and
is based on technology that handles on average 1.8 million electronic
interviews annually. |
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Rather than just transferring CATI functionality to a web enabled
application, with on-line surveying, the look and feel of questionnaires
can be adjusted to suit your survey requirements, multi-media clips
can show adverts, branding can also be displayed. |
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Data gathering is only one side of the system, seeing the results
as the survey happens and undertaking analysis is another side to
On-Line | Direction© which allows authorized users to securely
view the data and undertake analysis via a web browser. |
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To learn more about on-line direction© please feel free |
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